The Procter & Gamble Company Stock Price Targets

Comprehensive analysis of short, mid, and long-term price targets for The Procter & Gamble Company (PG).

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Give me a comprehensive price target analysis for The Procter & Gamble Company (PG).

Horizontal trendlines drawn

  • Low Target line at 147.00 (color: #1E90FF) extended 30 days forward
  • Median Target line at 172.50 (color: #32CD32) extended 30 days forward
  • High Target line at 186.00 (color: #FF8C00) extended 30 days forward

Timeline reference (today): 2025-10-10

  • 30 days out: 2025-11-09

Executive Summary

  • Procter & Gamble (PG) remains a core consumer-staples compound with strong brand equity, steady cash flow generation, and attractive 2.81% dividend yield. The stock trades at a forward multiple around 20x, supported by solid margins and a robust balance sheet, but near-term technicals suggest some caution given price action below the 50-day moving average and oversold momentum indicators.
  • The three analyst targets imply meaningful upside from current levels, with 172.50 as a central consensus target and 186.00 as a potential upside scenario. The low target at 147.00 provides a downside risk boundary if macro demand deteriorates or earnings revisions temper expectations.

Fundamental Analysis

  • Key Valuation and Balance Sheet Metrics

    • Current price: 150.58
    • Market cap: 352.43B
    • Enterprise value: 380.99B
    • Trailing P/E: 23.13
    • Forward P/E: 20.29
    • Price-to-book: 6.88
    • Return on equity: 31.24%
    • Return on assets: 10.91%
    • Profit margin: 18.95%
    • Gross margin: 51.34%
    • Operating margin: 25.15%
    • Debt/Equity: 69.86
    • Total cash: 9.56B
    • Total debt: 36.53B
    • Dividend yield: 2.81%
    • Five-year average dividend yield: 2.41%
    • Beta: 0.364 (low beta)

  • Earnings quality context

    • PG continues to exhibit robust gross and operating margins, underpinning durable profitability despite headwinds in consumer spending at times.
    • A healthy balance sheet with modest net leverage supports ongoing share repurchases and dividend growth, which should support multiple structure stability over the next 12–24 months.

Earnings Analysis Recent Earnings Summary (selected periods)

  • Key figures (USD billions or per-share in USD, where shown)

    • 2025-06-30:
      • Total Revenue: 20.889
      • Gross Profit: 10.258
      • Operating Income: 4.354
      • EBITDA: 5.456
      • Net Income (continuing ops): 3.615
      • Diluted EPS: 1.48
      • Basic EPS: 1.51
      • Normalized Income: 3.615
    • 2025-03-31:
      • Total Revenue: 19.776
      • Gross Profit: 10.082
      • Operating Income: 4.558
      • EBITDA: 5.568
      • Net Income (continuing ops): 3.769
      • Diluted EPS: 1.54
      • Basic EPS: 1.58
      • Normalized Income: 3.769
    • 2024-12-31:
      • Total Revenue: 21.884
      • Gross Profit: 11.464
      • Operating Income: 5.741
      • EBITDA: 6.791
      • Net Income (continuing ops): 4.630
      • Diluted EPS: 1.88
      • Basic EPS: 1.94
      • Normalized Income: 4.630
    • 2024-09-30:
      • Total Revenue: 21.737
      • Gross Profit: 11.316
      • Operating Income: 5.747
      • EBITDA: 6.791
      • Net Income (continuing ops): 3.959
      • Diluted EPS: 1.61
      • Basic EPS: 1.65
    • 2024-06-30:
      • Total Revenue: 20.532
      • Gross Profit: 10.184
      • Operating Income: 3.885
      • EBITDA: 4.851
      • Net Income (continuing ops): 3.137
      • Diluted EPS: 1.27
      • Basic EPS: 1.30

  • Commentary on EPS trend

    • EPS numbers across the latest quarters show quarterly prints in the $1.48–$1.54 range for the most recent periods, with annualized patterns suggesting mid-to-high single-digit growth in constant currency (e.g., diluted EPS around 6.98–7.38 for the year-ago vs current quarter context). This indicates steady profitability with some quarter-to-quarter variation in revenue mix and macro effects.
    • Normalized income tracks the same rhythm as reported net income, reflecting ongoing core profitability without unusual items.

  • EPS Trends (trend data)

    • 0q current: 1.902
    • +1q: 1.931
    • 0y: 6.976
    • +1y: 7.384
    • Note: The 0q figures are quarterly EPS, while the 0y/+1y figures reflect annualized or year-over-year baselines.

  • EPS Revisions (sentiment)

    • 0q: Up Last 7d = 0; Up Last 30d = 0; Down Last 30d = 5; Down Last 7d = 3
    • +1q: Up Last 7d = 2; Up Last 30d = 2; Down Last 30d = 1; Down Last 7d = 2
    • 0y: Up Last 7d = 0; Up Last 30d = 1; Down Last 30d = 4; Down Last 7d = 3
    • +1y: Up Last 7d = 0; Up Last 30d = 2; Down Last 30d = 5; Down Last 7d = 4
    • Interpretation: Near-term revisions show more downgrades for 0q, with some upside in the more distant periods (+1q, +1y). Net bias appears modestly cautious for the near term, with some improvement embedded in the +1q/+1y revisions over longer horizons.

Technical Analysis

  • Price action and key levels

    • Current price: 150.58
    • 50-day MA (approx last data point around early Oct 2025): ~155.1 (latest value 2025-10-09 shows MA 155.1; other late-September data around 155.9)
    • Price is trading below the 50-day MA, indicating near-term weakness relative to the intermediate trend.
    • Short-term support near the current level plus a nearby psychological/technical floor around 150–151; deeper support at the 147.00 Low Target line (the drawn line) provides a concrete reference point.
    • Key resistance is anchored by the Median/High targets at 172.50 and 186.00, which also align with analyst price targets.

  • Moving Average Analysis (50-day)

    • Current price vs 50-day MA: price below the MA, suggesting near-term downside bias unless a rally develops.
    • 50-day MA has been drifting downward toward the current price, signaling a potential consolidation or reversion to the mean if price can reclaim the SMA.

  • RSI (14) momentum

    • Latest RSI value (as of 2025-10-09): 29.3 (oversold territory). This supports potential counter-trend upside from a deeply oversold region, particularly if fundamentals remain supportive and macro conditions stabilize.

  • MACD (12,26,9)

    • Latest MACD value: around -1.5; Signal around -1.2. The MACD is negative, but the gap to signal has narrowed somewhat in recent data, suggesting some potential for a near-term bullish crossover if price action improves.

  • Summary of technical implications

    • Bearish near-term bias given price below 50-day MA and oversold RSI, with possible upside risk if price can stabilize and regain the 50-day MA.
    • Resistance defined by the price targets at 172.50 (median) and 186.00 (high) provides clear upside milestones if momentum improves and EPS revisions cohere with earnings growth.

Analyst Consensus & Price Targets

  • Current analyst view
    • Current price: 150.58
    • Number of analysts covering PG: 22
    • Target Low: 147.00
    • Target Median: 172.50
    • Target High: 186.00
    • Target Mean: 169.64
  • Market implications
    • The mean/median targets indicate a potential 12–25% upside from current levels, with a downside boundary near the low target of 147.00 if near-term risks materialize.
    • The divergence between the current price and the target range suggests potential upside if earnings revisions and cash-flow delivery align with expectations.
  • Potential catalysts
    • Steady dividend growth and continued share repurchases
    • Modest but steady core EPS growth and margin stabilization
    • Positive EPS revisions in the +1q/+1y horizon as macro conditions stabilize
    • Brand portfolio strengths and resilient consumer demand in essential categories

Price Target Analysis (Short, Mid, Long-Term)

  • Short-Term (3 months): Low Target = 147.00

    • Rationale: Near-term downside risk if macro headwinds intensify or if revisions for the current quarter come in below expectations. The oversold RSI and price below the 50-day MA argue for a potential bounce, but the 147 level provides a risk floor derived from the Analyst Low Target.
    • Key drivers: macro consumer sentiment, near-term EPS risk, any surprise on gross/margin pressure, and the pace of any incremental share repurchases.

  • Mid-Term (12 months): Median Target = 172.50

    • Rationale: Represents a meaningful revaluation from current levels given PG's durable cash flows, dividend support, and a reasonable forward multiple (forward P/E ~20x). The MSAs/Hinges:Margin robustness (operating margin ~25%), strong profitability, and modest leverage support mid-term upside in line with earnings stabilization and potential revisions turning more positive in the +1q/+1y horizon.
    • Key drivers: sustained revenue growth in core categories, continued cost discipline, and positive EPS revisions. The price targets imply a roughly 15%–18% upside from current levels, consistent with a steady-to-upbeat growth trajectory.

  • Long-Term (3+ years): High Target = 186.00

    • Rationale: Long-duration upside from continued margin expansion, share repurchases, dividend growth, and resilience in consumer staples demand. The 186 level reflects a constructive environment where PG can sustain broad-based earnings growth and multiple expansion relative to the current multiple.
    • Key drivers: durable market position, ongoing optimization of the cost structure, potential product line expansion, and favorable macro conditions that support consumer discretionary spend on essential items.

  • Target comparison (vs current price)

    • Current price: 150.58
    • 3-month target (Low): 147.00; potential downside risk in the near term
    • 12-month target (Median): 172.50; upside ~14.6%
    • 3+ year target (High): 186.00; upside ~23.6%

Key Risks & Opportunities

  • Key Risks

    • Macro consumer demand softness or inflationary pressure impacting discretionary categories
    • Competitive pressures and input cost volatility affecting margins
    • Changes in P&G’s pricing power or slower-than-expected category growth
    • Execution risk around cost savings and supply chain disruptions

  • Key Opportunities

    • Continued margin discipline and cost optimization
    • Share repurchases and dividend growth supporting total return
    • Brand strength and pricing power delivering steady revenue growth
    • Potential upside from new product launches and efficiency improvements

Investment Recommendation

  • Recommendation: Hold
  • Time Horizon: 12–24 months
  • Expected return potential: approximately +14% to +23% (depending on scenario)
    • At the Median target (172.50): roughly +14–15% upside
    • At the High target (186.00): roughly +23% upside
    • At the Low target (147.00): potential for modest downside (~-2% to -3%), highlighting the risk in a downside scenario
  • Rationale: PG offers a high-quality, cash-generative business with a resilient dividend and solid fundamentals. The near-term technicals suggest caution (price below 50-day MA and oversold RSI), but the long-run fundamentals and analyst appetite imply meaningful upside if earnings revisions stabilize and cash flows remain robust. A Hold aligns with a slightly constructive risk-reward profile given the explicit upside targets and the stability of the business model.

Technical indicators snapshot (for quick reference)

  • 50-day Moving Average (MA): around 155.1 (latest data 2025-10-09)
  • Price vs MA: Price ~150.6; below MA, signaling near-term softness with potential for a rebound if price can reclaim the MA
  • RSI (14): latest ~29.3 (oversold)
  • MACD (12,26,9): MACD around -1.5; Signal around -1.2 (negative but a potential near-term turn if momentum shifts)

Reference Tables (selected data)

  • Fundamentals at a glance

    • Metric | Value
    • Current price | 150.58
    • Market cap | 352,430,292,992
    • Enterprise value | 380,990,947,328
    • Trailing P/E | 23.13
    • Forward P/E | 20.29
    • Price to book | 6.88
    • ROE | 31.24%
    • ROA | 10.91%
    • Profit margin | 18.95%
    • Gross margin | 51.34%
    • Operating margin | 25.15%
    • Debt / Equity | 69.86
    • Total cash | 9.56B
    • Total debt | 36.53B
    • Dividend yield | 2.81%
    • Five-year avg dividend yield | 2.41%
    • Beta | 0.364

  • Earnings snapshot (selected periods)

    • Period | Revenue | Gross Profit | Operating Income | EBITDA | Net Income | Diluted EPS | Basic EPS
    • 2025-06-30 | 20.889B | 10.258B | 4.354B | 5.456B | 3.615B | 1.48 | 1.51
    • 2025-03-31 | 19.776B | 10.082B | 4.558B | 5.568B | 3.769B | 1.54 | 1.58
    • 2024-12-31 | 21.884B | 11.464B | 5.741B | 6.791B | 4.630B | 1.88 | 1.94

  • EPS Trend (selected points)

    • Period: current 0q; EPS: 1.902
    • +1q: 1.931
    • 0y: 6.976
    • +1y: 7.384

  • EPS Revisions (summary)

    • 0q: Up7d=0, Up30d=0, Down30d=5, Down7d=3
    • +1q: Up7d=2, Up30d=2, Down30d=1, Down7d=2
    • 0y: Up7d=0, Up30d=1, Down30d=4, Down7d=3
    • +1y: Up7d=0, Up30d=2, Down30d=5, Down7d=4

  • Analyst targets

    • Current price: 150.58
    • Number of opinions: 22
    • Target Low/Median/High: 147.00 / 172.50 / 186.00
    • Target Mean: 169.64

Note on the drawn lines

  • The lines drawn on PG PRICE CHART reflect the three price targets:
    • 147.00 (Low Target) in blue
    • 172.50 (Median Target) in green
    • 186.00 (High Target) in orange
  • Each line is extended 30 days into the future from today (2025-10-10), per your instruction.

If you’d like, I can convert the narrative into a filled executive-facing memo with a one-page summary, or generate a slide-ready deck including charts and the three target lines.

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