Alphabet Inc. (GOOG) Technical Analysis & Key Levels

Technical Analysis – Alphabet Inc. (GOOG) Date reference: 2025-09-21

Executive summary

• The short-to-medium view is clearly bullish. GOOG has traded up from the ~180s–190s in late August into new highs near the 256.70 52-week high, signaling a strong uptrend with expanding price ranges.
• Momentum remains positive but near overbought in RSI (14) and MACD is bullish with increasing histogram; watch for a near-term consolidation or shallow pullback before another leg higher.
• Key overhead resistance sits near the 256.70 52-week high; immediate resistance around the 210–235 zone appears as prior consolidation pockets on recent pullbacks.
• Support structure rests in the 180–195 area as a near-term base, with a deeper floor around the 170–180 region from the prior swing lows in the recent setup.

Technical context (based on the last ~60 days of price action)

• Market structure: Upward trend with higher highs and higher lows. After a run from the 180s into 240s, price pushed to new highs near 256–257, suggesting a bullish breakout of nearby ranges.
• Moving averages:
  • MA50 ≈ 209.3; price is well above MA50, indicating trend strength.
  • MA200 ≈ 184.2; price is well above MA200; the MA gap supports ongoing bullish momentum.
  • No MA cross to be considered; current stance is bullish with the price well above both benchmarks.
• Momentum:
  • RSI(14) has been in elevated territory (roughly 83–92 in recent highs), signaling overbought risk but also strong upside pressure.
  • MACD is positive and expanding further above the signal line, with a growing histogram, consistent with continued upside momentum.
• Volume: Notable participation during up-moves; pullbacks show lower but steady volume, consistent with a healthy uptrend.

Key levels (horizontal lines to draw) Note: Lines below are described with target colors and p1/p2 times for charting. They reflect horizontal support/resistance based on recent price action and major reference levels (52-week high/low). They are not moving averages and not current-price lines.

1. Support 1 (S1)

• Level: 195.00
• Rationale: Near-term basin where price paused during late-August to mid-September pullbacks; multiple touches around the 190–200 zone in the recent consolidation.
• p1.time (start of level): 2025-08-18
• p2.time (extended 100 days forward): 2025-12-29
• Color: Light blue
• Label: S1 (195)

2. Support 2 (S2)

• Level: 170.00
• Rationale: Deeper swing-low neighborhood observed in the prior leg; acts as a more distant floor if the pace of ascent slows and price retraces.
• p1.time: 2025-07-26
• p2.time: 2025-11-23
• Color: Steel blue
• Label: S2 (170)

3. Resistance 1 (R1)

• Level: 210.00
• Rationale: Psychological and practical short-term cap that corresponds to local consolidation during the rally; price paused around this area on several intraday/close tests in early September.
• p1.time: 2025-09-04
• p2.time: 2025-12-12
• Color: Green
• Label: R1 (210)

4. Resistance 2 (R2)

• Level: 235.00
• Rationale: Substantial zone where price faced overhead pressure just prior to clearing to new highs; aligns with prior multi-session highs in the 230–235 range before the move to 250s.
• p1.time: 2025-09-03
• p2.time: 2025-12-11
• Color: Dark green
• Label: R2 (235)

5. Resistance 3 / 52-Week High reference (R3)

• Level: 256.70
• Rationale: 52-week high; a critical psychological and technical ceiling. A break above this level would imply potential for a new multi-month up-leg; current price is near this level.
• p1.time: 2025-09-15
• p2.time: 2026-01-23
• Color: Gold
• Label: 52W High (256.70)

6. Support reference: 52-Week Low (S3)

• Level: 142.36
• Rationale: Long-duration anchor of the yearly range. Useful as an absolute floor for risk management (not a near-term trading pivot).
• p1.time: 2024-09-21
• p2.time: 2025-01-29
• Color: Orange
• Label: 52W Low (142.36)

Note on labeling and usage

• The above levels are intended as horizontal lines on a GOOG price chart (daily in the ~3-month view, with the 2-year weekly perspective providing the longer context). They are not moving averages and do not reflect current price touches before the dates listed.
• Extend each line 100 days into the future to visualize potential forward-channel behavior and to aid in planning risk management around these critical levels.

Technical Analysis – Detailed sections

1. Market structure and trend

• Primary trend: Uptrend with higher highs and higher lows from late June into September 2025.
• Price action post-September continues to push toward the 256.70 area, indicating a breakout-like extension within the broader uptrend.
• Intra-trend pullbacks have found support near the mid-190s to low-190s, then recovered with impulsive moves.

2. Moving Averages (trend context)

• MA50 around 209.3 remains well below the current price, confirming a bullish tilt.
• MA200 around 184.2 sits well below MA50, reinforcing the higher-timeframe bullish context.
• No MA cross signals to act on now; the trend is sustained by price above both MAs, and the MA gap is widening during the current rally.

3. Momentum

• RSI(14) has been elevated, indicating overbought conditions on recent highs, suggesting a potential near-term pause or shallow pullback before continuation.
• MACD (12,26,9): MACD line remains above the Signal line with a widening histogram, consistent with continued upside vigor. Watch for any MACD divergence if price consolidates.

4. Key levels and rationale

• Supports: S1 (195) and S2 (170) provide near-term and intermediate support zones that align with observed retracements within the recent upmove.
• Resistances: R1 (210) and R2 (235) correspond to mid-range consolidation and overhead pressure zones observed during the rally, with R3 (256.70) serving as the critical 52-week ceiling.
• 52-week high/low lines are included for reference: 256.70 (R3) and 142.36 (S3) anchor longer-term context.

5. Scenarios and invalidation levels

Bullish scenario (base case)

• Trigger: Close above 256.70 on strong volume, signaling a breakout beyond the 52-week high.
• Targets: 260–270 next (psych/round-number vicinity), then 280+ if momentum persists.
• Invalidation: If price fails to sustain above 256.70 and reverses below 235–240 with confirmation by near-term closes (e.g., daily/weekly close below 235), look for a test of S1 (195) as a more meaningful risk parameter.

Bearish scenario (alternative risk)

• Trigger: A break below the near-term support around 195 (S1) with conviction (volume-backed).
• Targets: 170–180 area as a deeper retest of the prior swing base.
• Invalidation: A robust reclaim above 210–215 on a close would undermine the bearish thesis and re-center the path toward the upside.

Operational notes for charting

• Do not place lines on current price or on MA lines.
• Use distinct colors for each line as listed above to avoid confusion.
• Ensure the p1.time values reflect the earliest observed touches on the attached GOOG charts (3mo daily and 2y weekly) and that p2.time is set exactly 100 days forward from each p1.date.

Concise summary

• GOOG is in a robust uptrend with price approaching the 52-week high near 256.70.
• Near-term supports sit in the 195–170 range; near-term resistances sit in 210–235, with a major overhead at 256.70.
• RSI and MACD currently favor upside, but overbought readings suggest a potential pause or shallow pullback before continuing higher.
• Bullish validity hinges on a clean breakout above 256.70 with volume; bearish risk increases if price breaks below 195 with sustained weakness.

If you’d like, I can convert these levels into an explicit plotting instruction set for a chart tool (including exact p1/p2 dates in your preferred timezone and color codes).