Booking Holdings Inc. Stock Price Targets

Comprehensive analysis of short, mid, and long-term price targets for Booking Holdings Inc. (BKNG).

Back to Analysis Hub

Give me a comprehensive price target analysis for Booking Holdings Inc. (BKNG).

BKNG Comprehensive Price Target Analysis and Chart Annotations (as of 2025-10-08)

Drawing updates

  • Horizontal target lines drawn (extending 30 days into the future as requested):
    • Low Target: 5200.00 (color: #1E90FF) extending from 2025-10-08 to 2025-11-07
    • Median Target: 6113.00 (color: #FFA500) extending from 2025-10-08 to 2025-11-07
    • High Target: 7218.00 (color: #32CD32) extending from 2025-10-08 to 2025-11-07

Price targets used in this analysis

  • Low Target: 5200.00
  • Median Target: 6113.00
  • High Target: 7218.00

Key metrics (as reported)

  • Current price: 5242.0
  • Market cap: 175.66B
  • Enterprise value: 171.54B
  • Trailing P/E: 36.50
  • Forward P/E: 24.98
  • PEG ratio: not available
  • Price to book: -25.53
  • Return on equity: not provided
  • Return on assets: 0.1757
  • Profit margins: 19.23%
  • Gross margins: 86.77%
  • Operating margins: 33.66%
  • Debt to equity: not provided
  • Total cash: 17.59B
  • Total debt: 19.24B
  • Dividend yield: 0.73%
  • Five-year average dividend yield: not available
  • Beta: 1.351
  • 50-day MA (latest): 5,507.5
  • RSI (14): 28.6 (latest)
  • MACD (12,26,9): negative (MACD around -48.7 vs Signal -30.9 at latest reading)

Analyst price targets and cover

  • Number of analysts: 37
  • Current price: 5242.0
  • Target low / median / mean / high:
    • Low: 5200.0
    • Median: 6113.0
    • High: 7218.0
    • Mean: 6108.46
  • Note: The mean is very close to the median here, suggesting a relatively tight central tendency around ~6110, with upside optionality to the 7,218 high.

Recent earnings snapshot (selected metrics)

  • The following quarterly figures come from the Recent Earnings Summary (five most recent quarters):
    • Net income from continuing operations (and related items, consolidated):
      • 2025-06-30: 0.895B
      • 2025-03-31: 0.333B
      • 2024-12-31: 1.068B
      • 2024-09-30: 2.517B
      • 2024-06-30: 1.521B
    • Diluted EPS:
      • 2025-06-30: 27.43
      • 2025-03-31: 10.07
      • 2024-12-31: 31.95
      • 2024-09-30: 74.34
      • 2024-06-30: 44.38
    • Basic EPS:
      • 2025-06-30: 27.54
      • 2025-03-31: 10.14
      • 2024-12-31: 32.31
      • 2024-09-30: 75.37
      • 2024-06-30: 44.94
    • Normalized income (selected):
      • 2025-06-30: 1.68B
      • 2025-03-31: 0.554B
      • 2024-12-31: 0.643B
      • 2024-09-30: 2.809B
      • 2024-06-30: 1.493B
    • EBITDA (consolidated):
      • 2025-06-30: 1.716B
      • 2025-03-31: 1.229B
      • 2024-12-31: 2.274B
      • 2024-09-30: 3.364B
      • 2024-06-30: 2.367B
    • Total revenue:
      • 2025-06-30: 6.798B
      • 2025-03-31: 4.762B
      • 2024-12-31: 5.471B
      • 2024-09-30: 7.994B
      • 2024-06-30: 5.859B

EPS trend and revisions (highlights)

  • EPS Trend (recent quarterly/annual values)

    • 0q (latest): 95.64784
    • 7 days ago: 95.6253
    • 30 days ago: 95.55941
    • 60 days ago: 95.42596
    • 90 days ago: 95.57954
    • +1q: 47.69094
    • 0y: 221.52591
    • +1y: 256.76093
    • Note: The dataset shows two layers of numbers (likely a combination of reported vs normalized/midpoints). The key takeaway is that the reported EPS measures have shown substantial dispersion across periods, with large year-ago references in the 0y/+1y rows. Use caution in interpreting the absolute EPS figures, but the trend signals volatility around quarterly cycles.

  • EPS revisions (periodic counts of upgrades/downgrades)

    • 0q: upLast7days: 5, upLast30days: 10, downLast30days: 9, downLast7Days: 14
    • +1q: upLast7days: 14, upLast30days: 13, downLast30days: 6, downLast7Days: 5
    • 0y: upLast7days: 1, upLast30days: 1, downLast30days: 0, downLast7Days: 0
    • +1y: upLast7days: 19, upLast30days: 20, downLast30days: 3, downLast7Days: 4
    • Interpretation: Near-term revisions (0q) show more downgrades than upgrades, while the +1y horizon displays a heavier tilt toward upgrades, suggesting some analyst optimism building for the longer term. The data indicate more revisions in the longer horizon toward positive sentiment.

Technical analysis snapshot (last 60 days)

  • 50-day moving average

    • Latest (as of 2025-10-07): 5,507.5
    • Price (2025-10-07): 5,247.0
    • Interpretation: Price is below the 50-day MA, indicating near-term weakness relative to the intermediate trend.

  • RSI (14)

    • Latest reading: 28.6 (extremely oversold territory)
    • Interpretation: Potential short-term bounce risk is high if buyers step in; oversold RSI supports near-term upside risk/reversal possibility.

  • MACD (12,26,9)

    • Latest MACD: around -48.7, Signal around -30.9
    • Interpretation: Negative MACD indicates ongoing bearish momentum, but the oversold RSI suggests a potential near-term bounce may occur if momentum slows.

Key support/resistance context and level interpretation

  • Current price: 5242.0
  • 50-day MA: ~5507.5 (price below this, underperforming the intermediate trend)
  • Oversold RSI suggests potential short-term relief rally
  • The price targets (Low 5200, Median 6113, High 7218) align with a broad resistive band from 5.2k to 7.2k; the line at 5.2k sits near recent price levels, while 6.1k and 7.2k represent more meaningful upside resistance envelopes.

Analyst consensus and catalysts

  • Analyst count and targets

    • Number of analysts: 37
    • Current price: 5242.0
    • Target Low: 5200.0
    • Target Median: 6113.0
    • Target High: 7218.0
    • Target Mean: 6108.46

  • Potential catalysts

    • Margin stability and potential gross margin expansion given scale and pricing power
    • Travel demand trends and consumer travel spend recovery
    • Ongoing integration of platforms and improvements in conversion metrics
    • Any share repurchase activity or capital allocation efficiency
    • Macro travel demand backdrop and fuel/airline price dynamics impacting OTA volumes

Price Target Analysis (Short, Mid, Long-Term)

Short-Term (3 months)

  • Target: 6113 (median)
  • Justification:
    • The stock is near-term oversold (RSI ~28.6) with a failing-short-term momentum signal (negative MACD).
    • The 50-day MA is above the current price, suggesting a potential near-term mean reversion toward the mid-term trend if buyers come in.
    • Several analysts already place a mid-range target near the 6,100 area; a near-term stabilization around this level is plausible given the current valuation and the presence of a defined horizontal target near 6.1k.
  • Key drivers:
    • Short-term stabilization in travel demand and Online Travel Agency (OTA) growth metrics
    • Any positive revisions or upside surprise in near-term quarterly results
    • Re-entry of institutional buyers at valuation near 6k

Mid-Term (12 months)

  • Target: 6810 (approximate synthesized midpoint; constructed between Median 6113 and High 7218)
  • Justification:
    • Forward P/E around 25x supports a modest multiple expansion from the current forward multiple of ~25x, pending earnings growth and margin stability.
    • The company demonstrates sustained profitability (gross margin ~86.8%, operating margin ~33.7%) and strong cash generation (net cash position after accounting for debt is modestly negative to flat, given cash ~17.6B vs. debt ~19.2B; net debt around ~1.6B).
    • The analyst dispersion, with many targets clustered around the 6k–7k zone, implies upside potential as earnings visibility improves and the market re-rates the multiple on a steadier growth trajectory.
  • Key drivers:
    • Sustainable revenue growth and improved profitability
    • Margin discipline and cost efficiency
    • Positive evolution in EPS revisions and consensus upgrades over the year
    • Any improvement in travel demand tailwinds and consumer spend patterns

Long-Term (3+ years)

  • Target: 7218 (High)
  • Justification:
    • The 3+ year horizon aligns with the High analyst target (7,218) and supports a case where BKNG achieves durable growth in market share, continued gross margin expansion, and a higher earnings multiple as profitability compounds, while the business scales globally.
    • If structural advantages in bookings efficiency, pricing power, and global reach persist, the multiple could compress less in a cyclical downturn and expand again as investor confidence grows.
  • Key drivers:
    • Structural growth in online travel demand and higher take-rate/charge-through on platform services
    • Margin expansion through scale benefits and ongoing efficiency gains
    • Favorable macro backdrop for global travel and corporate travel rebound
    • Strategic investments that improve conversion, international expansion, and cross-selling opportunities

Table: Analyst targets and current data

  • Analyst targets and current data (summary) | Metric | Value | |---|---| | Current price | 5242.0 | | Target low | 5200.0 | | Target median | 6113.0 | | Target high | 7218.0 | | Target mean | 6108.461 | | Number of analysts | 37 | | Forward P/E (estimate) | 24.98 | | Trailing P/E | 36.50 | | 50-day MA (approx) | 5507.5 | | RSI (14) | 28.6 (latest) | | MACD (latest) | negative (bearish momentum) |

Investment recommendation

  • View: Hold with upside optionality
  • Rationale:
    • The stock trades below its near-term price level (52xx vs MA ~5500). The RSI indicates oversold conditions, which could yield a short-term bounce toward the 6k area.
    • The base-case target (Median 6113) implies a ~16% upside from the current price (~5242).
    • The High target (7218) implies substantial upside if macro conditions improve and BKNG sustains margin discipline; however, that level requires favorable execution and continued demand growth to justify the multiple expansion.
    • The stock’s valuation (forward P/E ~25x, negative price-to-book indication due to accounting or asset base) suggests upside is plausible but not guaranteed; risks include macro travel slowdowns, competitive dynamics, and potential volatility in the OTA environment.
  • Time horizon: 12–24 months
  • Expected return potential: Approximately 10–25% (base to high case) depending on macro travel demand, margin stability, and EPS revisions trajectory.

Key risks and opportunities

  • Key risks

    • External travel demand softness or macro slowdown
    • Competitive pressure from alternative booking channels and OTA platforms
    • Potential regulatory scrutiny or changes in travel tax regimes
    • Elevated valuation multiple relative to near-term earnings volatility

  • Key opportunities

    • Margin expansion through scale and operational efficiency
    • Improved take-rate on platform services and higher monetization across markets
    • Global expansion and higher share of international bookings
    • Positive revisions to EPS estimates and analyst sentiment in the year ahead

Executive summary

  • Booking Holdings (BKNG) sits at an inflection point where near-term momentum appears bearish (price below the 50-day MA, MACD negative, RSI oversold) but medium- to long-term fundamentals and analyst expectations point to a favorable risk-reward. The defined price targets (5200/6113/7218) provide clear support/resistance anchors that align with the current technical backdrop and the longer-term earnings trajectory. The earnings history shows strong profitability with substantial quarterly volatility driven by unusual items and one-off factors, which is important to consider for forward earnings modeling. EPS revisions show mixed near-term signals but stronger upward revisions in the longer horizon, implying more confidence in a recovery or growth trajectory over time.

Notes for investors

  • If you are near a long entry, the 6,100 region (median target) provides a reasonable baseline for a first tranche, with plan for incremental adds toward the 7,200 high as the stock confirms a stabilization in price action and earnings momentum.
  • If you are nimble or a shorter-term trader, the oversold RSI and potential bounce to the 6.1k area could present a tactical upside opportunity, while monitoring price action around the 50-day MA is important for confirmation.

If you’d like, I can deliver a version of this report with more granular tables (e.g., a full quarterly earnings table, a more detailed revenue breakdown, or a sensitivity table showing price targets under different EPS revision scenarios).

Chart is loading...