Booking Holdings Inc. Stock Price Targets

Comprehensive analysis of short, mid, and long-term price targets for Booking Holdings Inc. (BKNG).

Back to Analysis Hub

Give me a comprehensive price target analysis for Booking Holdings Inc. (BKNG).

Below is a comprehensive BKNG analysis as of 2025-10-10. Per your request, I drew three horizontal price-target lines on the BKNG price chart and provide a structured, data-driven view covering fundamentals, earnings, technicals, analyst targets, and a detailed price-target analysis.

Drawing status

  • Low Target (5200.00): drawn in green
  • Median Target (6113.00): drawn in orange
  • High Target (7218.00): drawn in red
  • Each line extends from 2025-2025-10-10 to 2025-2025-11-09 (30 days into the future)

Price Target Levels (from here forward)

  • Low Target: 5200.00
  • Median Target: 6113.00
  • High Target: 7218.00

Analyst Price Targets (summary)

  • Current Price: 5191.93
  • Number of Analyst Opinions: 37
  • Target Low: 5200.00
  • Target Median: 6113.00
  • Target Mean: 6108.461
  • Target High: 7218.00

All numerical data is presented in tables where appropriate.

  1. Executive Summary
  • Booking Holdings (BKNG) remains the leading OTA with strong pricing power and a robust margins profile. Near-term momentum has cooled somewhat, but equity is pricing in a meaningful upside from the current price level as the market looks to the forward growth trajectory and continued platform monetization.
  • The price targets imply a potential upside to the mid-to-high-60% range relative to recent levels, with the median target suggesting roughly 18-20% upside over the next year, and the high target suggesting up to ~39% upside.
  • Key near-term variables to watch include relative strength vs the 50-day moving average, the momentum signals (MACD and RSI), and how analysts’ EPS revisions unfold, given BKNG’s current earnings cadence and the mix of more normalized vs. unusual items in historical quarters.
  1. Fundamental Analysis
  • Valuation and capitalization
    • Market Cap: 168.27B
    • Enterprise Value: 167.95B
    • Trailing P/E: 36.14
    • Forward P/E: 24.74
    • Price to Book: -25.29 (unusual, reflects accounting/book handling; interpret with caution)
    • Beta: 1.351
    • Dividend Yield: 0.75%
    • Five-year average dividend yield: not provided
    • ROA: 17.57% (0.17569)
    • Profit Margin: 19.23%
    • Gross Margin: 86.77%
    • Operating Margin: 33.66%
  • Balance sheet snapshot
    • Total Cash: 17.60B
    • Total Debt: 19.24B
    • Net Debt (Debt − Cash): approximately 1.64B (positive net debt)
  • Key takeaways
    • BKNG shows strong profitability metrics (high gross and operating margins) and solid profitability (ROA). The forward P/E suggests expectations of earnings growth, despite a non-traditional P/B sign, which may reflect intangible asset intensity and/or accounting structure.
    • The modest dividend yield and modest net debt position imply capacity for ongoing capital allocation, though the stock is not a high-yielding name.
    • The valuation multiples imply a growth premium relative to the market, balanced by the cyclical sensitivities of travel demand and competition.
  1. Earnings Analysis Recent Earnings Summary (quarters shown in data)
  • 2025-06-30
    • Revenue: 6.798B
    • Net Income: 0.895B
    • Diluted EPS: 27.43
    • Basic EPS: 27.54
    • Normalized EBITDA: 2.679B
    • EBITDA: 1.716B
    • Operating Income: 2.25B
    • Diluted Shares: 32.619M
  • 2025-03-31
    • Revenue: 4.762B
    • Net Income: 0.333B
    • Diluted EPS: 10.07
    • Basic EPS: 10.14
    • Normalized EBITDA: 1.491B
    • EBITDA: 1.229B
    • Operating Income: 1.062B
    • Diluted Shares: 32.93M
  • 2024-12-31
    • Revenue: 5.471B
    • Net Income: 1.069B
    • Diluted EPS: 31.95
    • Basic EPS: 32.31
    • Normalized EBITDA: 1.651B
    • EBITDA: 2.078B
    • Operating Income: 0. Waits for explicit values in the data
    • Diluted Shares: ~33.4M
  • 2024-09-30
    • Revenue: 5.471B
    • Net Income: 2.518B
    • Diluted EPS: 74.34
    • Basic EPS: 75.37
    • Normalized EBITDA: 1.697B
    • EBITDA: ~3.364B
    • Operating Income: ~3.174B
  • 2024-06-30
    • Revenue: 5.859B
    • Net Income: 1.521B
    • Diluted EPS: 44.38
    • Basic EPS: 44.94
    • Normalized EBITDA: 2.331B
    • EBITDA: 2.367B
    • Operating Income: ~2.184B

Notes:

  • Normalized EBITDA figures indicate a substantial normalization, but 2024-09-30 shows a large one-time gain affecting net income and EPS. The EPS line items reflect substantial volatility around one-time items (e.g., gains on sale of securities and related tax effects).
  • The latest reported quarter (2025-06-30) shows a meaningful, though smaller, Net Income vs the highly elevated 2024-09-30 quarter, suggesting a normalization after the one-off spike.

EPS Trend

  • The provided data show a mix of high and lower quarterly EPS figures, with notable dispersion due to one-time items in certain quarters.
  • The trend suggests a return to more sustainable, recurring earnings power after the 2024 spike, albeit with variability across quarters as seasonality and mix effects (agency vs. merchant model, direct vs. indirect) come into play.

EPS Revisions

  • 0q (current): Up revisions = 5 in last 7 days, 10 in last 30 days; Down revisions = 9 in last 30 days, 14 in last 7 days
  • +1q: Up revisions = 14 in last 7 days, 13 in last 30 days; Down revisions = 6 in last 30 days, 5 in last 7 days
  • 0y: Up revisions = 1 in last 7 days, 1 in last 30 days; Down revisions = 0
  • +1y: Up revisions = 19 in last 7 days, 20 in last 30 days; Down revisions = 3 in last 30 days, 4 in last 7 days

Interpretation:

  • Short-term revisions (0q) show mixed sentiment with more downward revisions in the very near term; longer-horizon revisions (+1q, +1y) show a stronger upward bias, suggesting analysts are incrementally raising expectations for BKNG’s earnings power as they incorporate growth drivers and normalization. The overall trend leans toward more upward revisions in the year ahead.

Technical Analysis (last 60 days)

  • 50-Day Moving Average (MA): The MA has been around the mid-5,500s range, with recent values around 5,500–5,515 and trailing price action near 5,190–5,200. The price is currently below the 50-day MA, indicating near-term weakness or a potential build toward a mean-reversion bounce.
    • Notable MA values in the dataset show MA around 5,496–5,560 in late July–August, with recent levels near 5,500s (example: 2025-08-07 to 2025-09-10 range).
  • RSI (14) (latest data): 34.0 (as of 2025-10-09). This is below the typical neutral level and near the lower end of the range, suggesting modest short-term oversold conditions (but not deeply oversold).
  • MACD (12,26,9): Negative and indicating bearish momentum in the more recent period (latest MACD around -77.6 with a Signal of -46.2 on 2025-10-09). The MACD history showed positive momentum earlier in mid-2025, which has since flipped negative.
  • Current price action: Price around 5,192; price remains below the 50-day MA, and momentum as captured by MACD is negative. This suggests near-term pressure, with potential for a technical bounce given RSI near 34 (possible oversold) if fundamental drivers align.
  1. Analyst Consensus & Price Targets
  • Current price vs targets
    • Current Price: 5,191.93
    • Target Low: 5,200.00
    • Target Median: 6,113.00
    • Target High: 7,218.00
    • Target Mean: 6,108.46
  • Coverage
    • Number of Analysts: 37
  • Drivers/Catalysts (from data)
    • Forward-looking P/E compression (Forward P/E ~ 24.74) suggests a cleaner earnings path if growth persists.
    • Strong revenue and margin framework (high gross and operating margins) support multiple expansion possibilities as BKNG monetizes platform strength and international growth.
    • An expanding and diversified set of revenue streams (core bookings, advertising/merchant solutions, and potential cross-sell opportunities) are implied by the revenue base and margins.
  1. Price Target Analysis (Short, Mid, Long-Term) All data points reflect the three target levels you provided (5200, 6113, 7218) and the analysts’ consensus.

  • Short-Term (3 months)

    • Target: 5200
    • Current Price: 5192
    • Upside potential: ~+0.2% to +0.9% (roughly flat to very modest upside)
    • Drivers: Near-term price could drift toward the target low as momentum remains bearish (MACD negative, RSI in the low-30s). The market may be awaiting catalysts such as quarterly results or commentary on growth initiatives. Technicals suggest potential stabilization around the 5,200 level, but upside would require a shift in momentum and positive earnings guidance.

  • Mid-Term (12 months)

    • Target: 6113
    • Current Price: 5192
    • Upside potential: ~+18%
    • Drivers: Analysts’ consensus around a median target of 6113 indicates a multi-quarter earnings improvement and potential margin/volume expansion. The forward P/E outlook (~24.7x) signals growth is expected and the multiple could compress as earnings power is realized. The 37-analyst coverage base provides a broad view of monetization and scale potential. The bullish case would hinge on stable travel demand, continued platform monetization, and earnings revisions turning more favorable.

  • Long-Term (3+ years)

    • Target: 7218
    • Current Price: 5192
    • Upside potential: ~+39%
    • Drivers: Elevated long-term price target implies strong confidence in BKNG’s continued leadership in the OTA space, expansion into new markets, improved monetization of the platform, and tailwinds from global travel demand. Positive EPS revisions and a favorable long-term trajectory in travel volumes would be necessary to unlock this upside.

  • Summary table

    • Current price: 5,191.93
    • Low target: 5,200
    • Median target: 6,113
    • High target: 7,218
    • Implied ranges and probabilities depend on macro backdrop, execution of growth plans, and competitive dynamics.
  1. Key Risks & Opportunities
  • Risks
    • Travel demand volatility and macro weakness could pressure BKNG’s bookings growth and ad/merchant revenue components.
    • Competitive dynamics (major OTAs and alternative distribution channels), price competition, and potential regulatory changes could affect margins.
    • The company’s book value metrics show a negative P/B leg (accounting-related), which warrants careful interpretation of balance-sheet strength versus intangible assets.
    • High valuation multiples (forward P/E and trailing P/E) imply that any disappointment in earnings or growth could result in meaningful multiple compression.
  • Opportunities
    • Continued platform monetization (advertising, merchant partnerships) and international expansion could sustain margin improvements and revenue growth.
    • Improvements in travel demand trends and resilience to macro shocks could drive outsized upside in the next 12–24 months.
    • EPS revisions turning more positive, especially in the +1q and +1y horizons, could provide a near-term catalyst for valuation support.
  1. Investment Recommendation
  • Recommendation: Buy (with a balanced risk stance)
  • Time horizon: 12-24 months
  • Rationale: The median 12-month target (6113) implies approximately 18% upside from the current price, with a high-case scenario around 39% upside to 7218. The forward P/E and earnings-revision dynamics suggest that if BKNG can sustain or improve earnings momentum (especially ex-one-time items seen in 2024), the stock could re-rate higher as profitability and monetization continue to expand. The near-term setup shows technical softening (price below 50-day MA, negative MACD) but oversold signals (RSI ~34) could provide a constructive risk/reward for a rebound if market sentiment stabilizes and earnings paths improve.

Appendix: Data References (for transparency)

  • Price targets and analyst data
    • Current price: 5191.93
    • Analyst count: 37
    • Target Low: 5200.00
    • Target Median: 6113.00
    • Target High: 7218.00
    • Target Mean: 6108.461
  • Fundamentals
    • Market Cap: 168,269,856,768
    • Enterprise Value: 167,946,567,680
    • Trailing P/E: 36.14
    • Forward P/E: 24.74
    • P/B: -25.29
    • ROA: 17.57%
    • Profit Margin: 19.23%
    • Gross Margin: 86.77%
    • Operating Margin: 33.66%
    • Total Cash: 17,595,000,832
    • Total Debt: 19,239,000,064
    • Net Debt: ~1.644B
    • Dividend Yield: 0.75%
    • Beta: 1.351
  • Earnings Summary (quarters)
    • 2025-06-30: Revenue 6.798B; Net Income 0.895B; Diluted EPS 27.43
    • 2025-03-31: Revenue 4.762B; Net Income 0.333B; Diluted EPS 10.07
    • 2024-12-31: Revenue 5.471B; Net Income 1.069B; Diluted EPS 31.95
    • 2024-09-30: Revenue 5.471B; Net Income 2.517B; Diluted EPS 74.34
    • 2024-06-30: Revenue 5.859B; Net Income 1.521B; Diluted EPS 44.38
  • EPS Trend and Revisions
    • EPS Trend data: current (0q) around 95.58; +1q around 47.58; 0y around 222.56; +1y around 257.18 (note: format of the data appears non-standard; interpret with caution)
    • EPS Revisions (0q): upLast7days 5, upLast30days 10, downLast30days 9, downLast7Days 14
    • EPS Revisions (+1q): upLast7days 14, upLast30days 13, downLast30days 6, downLast7Days 5
  • Technical indicators (last 60 days)
    • 50-Day MA: around 5,500 (varied; latest noted near 5,498–5,515 range in late July–early September)
    • RSI (14): 34.0 (as of 2025-10-09)
    • MACD: Negative (latest around -77.6 with Signal -46.2 on 2025-10-09)

Notes on interpretation

  • The three price targets you provided (5200, 6113, 7218) are embedded as horizontal lines on the chart and are aligned with the analyst consensus data (low/median/high). The current price sits near the low target, suggesting limited near-term upside unless catalysts emerge.
  • Valuation multiples are supportive of growth expectations but imply risk if execution or travel demand weakens. The negative P/B signal requires careful interpretation of BKNG’s balance sheet and intangible assets.
  • The earnings data show one-off items in 2024 Q3 that boosted EPS materially; the normalization in 2025 suggests earnings power is driven by ongoing business rather than one-time gains.

If you’d like, I can provide a more granular table of the earnings line items, or run a sensitivity analysis using different growth assumptions to estimate a range of 12- to 24-month price outcomes under multiple scenarios (baseline, bull, bear).

Chart is loading...