Amazon.com, Inc. (AMZN) Technical Analysis & Key Levels

In-depth technical analysis of Amazon.com, Inc. (AMZN): trend structure, support and resistance levels, MA50/MA200 alignment, RSI momentum, MACD signals, and 52-week high/low. Updated 2025-09-21.

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Provide a pure technical analysis for Amazon.com, Inc. (AMZN). Focus on trend, support/resistance, MA crossovers, RSI and MACD. Draw horizontal lines for Support and resistance.

Comprehensive Technical Analysis – AMZN (Daily ~3mo, Weekly ~2y)

Date context: 2025-09-21 Reference price context: Current approx 231.48; 52-W H/L: 242.52 / 161.38

  1. Market structure, trend, and timing (technical read)

  • Trend orientation:

    • Shorter horizon (daily): Range-bound with mild upside bias over the last 2–3 months. Price has explored roughly 225–238, with occasional tests near 239–240 but lacking a sustained breakout above 240.
    • Longer horizon (weekly/2y view): The price has been grinding higher from the mid-180s to the low-240s region in prior cycles; current action sits above the MA200 by a comfortable margin. No sustained retreat below the MA200 visible in the recent samples.

  • Moving averages (trend framing):

    • MA50 ≈ 227x (recent values around 226–228) and MA200 ≈ 214–215 (longer-term uptrend supportive). MA50 currently sits above MA200, indicating a bullish structure on the macro-views, albeit more range-bound in the near-term.
    • Price sits near MA50 but remains above MA200, consistent with a modestly bullish, but not aggressively trending, setup.

  • Momentum indicators (context from the provided series):

    • RSI(14): mid-50s to upper-50s region on recent reads (e.g., 52.9 on 2025-09-19; 55–62 near a couple of peaks). No current overbought extremes; room for a continued grind higher into the 60s if buyers sustain.
    • MACD (12,26,9): Positive MACD values with MACD line above the Signal in several recent reads, though the histogram shows periodic weakening during intra-range pullbacks. The cadence is consistent with current slow-burn momentum rather than a strong breakout.

  • Price distribution drivers (focus on levels, not fundamentals):

    • The immediate cash flow is best interpreted via horizontal support and resistance around the current range, with a bias toward upside given the price is above MA50 and the MACD remains positive.
  1. Key levels: Supports and Resistances (based on recent price action)

Defined as horizontal lines drawn on clear price touches in the last ~60 days (Aug–Sep window). Each line is anchored to the earliest touch and extended 100 trading days forward.

  • Resistance 1 (R1)

    • Level: 235.7 (approx)
    • Rationale: First clear swing high around early September; multiple touches near 235–236 with a confirmed intraday high around 238.2 on 2025-09-09; current price remains below a clean breakout beyond 238.
    • Touch origin: 2025-09-04 close 235.7 (earliest firm touch above 235)
    • 100-day extension: ~2026-01-08
    • Notes: Intra-range re-tests around 235–236 are common; the zone acts as the near-term ceiling.

  • Resistance 2 (R2)

    • Level: 238.2 (approx)
    • Rationale: Intraday high observed on 2025-09-09 (238.2); acts as the upper cap in the current consolidation.
    • Touch origin: 2025-09-09 high 238.2
    • 100-day extension: ~2026-01-16
    • Notes: Break above this zone would imply a shift toward a fresh high.

  • Support 1 (S1)

    • Level: 226.0 (approx)
    • Rationale: Clear near-term floor observed around early-September; price held around the 226 area on 2025-09-03 (close 226.0) and retraces have repeatedly paused near this level.
    • Touch origin: 2025-09-03 close 226.0
    • 100-day extension: ~2026-01-11
    • Notes: Psychological anchor near MA50; acts as the first buffer if price weakens.

  • Support 2 (S2)

    • Level: 223.0 (approx)
    • Rationale: A secondary support nearby within the recent consolidation band; helps define the lower-half of the current range (roughly 223–226). Acts as a fallback floor if price slips through S1.
    • Touch origin: earliest touch within the Aug–Sep window around the 223–224 zone (approximate touch near mid-to-late Aug)
    • 100-day extension: ~2026-01-19
    • Notes: A tighter secondary support helps calibrate risk near-term.

  • Optional reference: 52-Week High

    • Level: 242.52
    • Rationale: Upper bound in the last year; acts as a longer-horizon upside target if a breakout occurs above 238.
    • Touch origin: 52-week high in the data window; not a current touch but a ceiling for a longer-term breakout.

  • Optional reference: 52-Week Low

    • Level: 161.38
    • Rationale: Long-term downside anchor; not a near-term concern given the current range and trend.
  1. Scenarios and invalidation levels

  • Bullish scenario (continuation of up-side):

    • Trigger: Daily close above 238.2 (R2) and sustained above the level (preferably a close above 239–240).
    • Invalidation/relapse: Close back below S1 (≈226) after testing R2; a break and close below 223 would re-open a broader pullback.

  • Bearish scenario (range-resume / breakdown):

    • Trigger: Break and close below S2 (≈223) or a strong break below S1 (≈226) with a follow-through day.
    • Invalidation: Reclaiming above R1 (≈235.7) after dipping toward S2 would re-assert range support.
  1. Deliverable summary – “Key levels” table
  • Level | Type | Price | Rationale | Earliest touch (approx) | 100-day forward extension
  • R1 | Resistance | 235.7 | First major swing high in Sep; near-term ceiling | 2025-09-04 close 235.7 | 2026-01-08
  • R2 | Resistance | 238.2 | Intraday high on 2025-09-09; upper bound of current range | 2025-09-09 high 238.2 | 2026-01-16
  • S1 | Support | 226.0 | Near-term floor; held around 226 on 2025-09-03; near MA50 | 2025-09-03 close 226.0 | 2026-01-11
  • S2 | Support | 223.0 | Secondary floor within Aug–Sep consolidation | ~2025-08-26–2025-09-02 vicinity | 2026-01-19
  • Optional reference: 52W High | 242.52 | Longer-term upside target if breakout occurs | Not a touch in this window; reference high | N/A | N/A
  • Optional reference: 52W Low | 161.38 | Long-run downside anchor | Not a close-in target | N/A | N/A
  1. Practical notes on chart visualization
  • Do not plot: Current price line; Do plot the four horizontal lines above (two supports, two resistances).
  • Colors (recommendations for clarity):
    • S1: Green – #2ECC71
    • S2: Green – #3D9970 (slightly darker)
    • R1: Red – #FF4136
    • R2: Orange – #FF851B
    • 52W High: Gold – #DAA520 (optional)
    • 52W Low: Not required, but if plotted: Slate Gray – #708090 (optional)
  1. References to the provided series (alignment notes)
  • Price context aligns with recent tests near 226 and intraday prints near 235–238 in Sep, with RSI mostly in the 50s–60s and MACD positive but not in extreme momentum. The levels above provide a balanced framework for a range-driven setup that could tilt higher with a decisive breakout above R2.
  1. If you want to implement in drawing tool (example plan)

  • Draw horizontal line for S1:

    • p1.time: 2025-09-03T00:00:00-04:00
    • p1.price: 226.0
    • p2.time: 2025-12-12T00:00:00-04:00
    • p2.price: 226.0
    • color: #2ECC71
    • ticker: AMZN
    • label: "Support 1"

  • Draw horizontal line for S2:

    • p1.time: 2025-08-28T00:00:00-04:00
    • p1.price: 223.0
    • p2.time: 2026-01-15T00:00:00-04:00
    • p2.price: 223.0
    • color: #3D9970
    • ticker: AMZN
    • label: "Support 2"

  • Draw horizontal line for R1:

    • p1.time: 2025-09-04T00:00:00-04:00
    • p1.price: 235.7
    • p2.time: 2026-01-08T00:00:00-04:00
    • p2.price: 235.7
    • color: #FF4136
    • ticker: AMZN
    • label: "Resistance 1"

  • Draw horizontal line for R2:

    • p1.time: 2025-09-09T00:00:00-04:00
    • p1.price: 238.2
    • p2.time: 2026-01-16T00:00:00-04:00
    • p2.price: 238.2
    • color: #FF851B
    • ticker: AMZN
    • label: "Resistance 2"

  • Optional 52W High line:

    • p1.time: 2025-09-21T00:00:00-04:00
    • p1.price: 242.52
    • p2.time: 2026-03-01T00:00:00-05:00
    • p2.price: 242.52
    • color: #DAA520
    • ticker: AMZN
    • label: "52-Week High"

Bottom line: The structure favors a near-term range with a mild upside tilt. Key levels (226 and 223 supports; 235.7 and 238.2 resistances) are grounded in recent touchpoints and price behavior. A break above 238.2 (with close) would extend toward the 242–243 zone, while a break below 223–226 would suggest a deeper pullback toward the low 220s or below. If you want, I can produce the exact line-draw commands in your preferred charting tool using the time/price anchors above.

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